Course curriculum

  • 01

    Module 1: Awareness

    • Lesson 1.1 Bad Problem Getting Worse

    • [BRIEF IN ACTION] How much time do you spend consuming information?

    • [BRIEF IN ACTION] Avoid the Interruption Challenge

    • Lesson 1.2 Chasing the Elusive 600

    • [BRIEF IN ACTION] Watch Video Conference Meltdown

    • [BRIEF IN ACTION] What happened to your Elusive 600?

    • Lesson 1.3 Why We Fall Short of Brevity

    • [BRIEF IN ACTION] the 7 sins against brevity...eeeks!

    • Congrats! Take a break.

  • 02

    Module 2: Discipline to Prepare

    • Lesson 2.1 Headlining

    • [BRIEF REVIEW] 5 Tips for Headlines

    • [BRIEF IN ACTION] Collect five headlines from a newspaper, online publications or even emails in your inbox.

    • [BRIEF IN ACTION] Create a headline

    • Lesson 2.2 BRIEF Mapping

    • [TOOL] Download the BRIEF Map

    • [BRIEF IN ACTION] Map out a movie exercise

    • [BRIEF IN ACTION] Map out an update to your boss or colleague and deliver

    • [BRIEF IN ACTION] How did it go?

    • Lesson 2.3 Narrative Mapping

    • [TOOL] Download Narrative Map

    • [BRIEF IN ACTION] Map out Charley's idea using a Narrative Map

    • [BRIEF IN ACTION] Map out your artifact using a Narrative Map

    • [BRIEF IN ACTION] How did it go?

    • Lesson 2.4 Trimming

    • [BRIEF IN ACTION] Add detail to the update to your boss

    • [TOOL] The Standard Guidebook

  • 03

    Module 3: Put BRIEF to work

    • Welcome! Let's put the fundamentals to work!

    • Emails: Short Video

    • Conversations: Pre-recorded Webinar

    • Presentations: Pre-recorded Webinar