Course curriculum

    1. Course Intro and Logistics

    1. READ: NOISE, Chapters 1-2 (10 mins)

    2. LISTEN: "Just Saying" Ep. 4 (10 mins)

    3. READ: BRIEF, Chapters 1-2 (10 mins)

    4. LISTEN: "Just Saying" Ep. 65 (12 mins)

    5. The Standard

    6. RESOURCE: The Standard: A BRIEF Guidebook

    7. RESOLVE: Set a Goal (5 mins)

    1. Lesson 1.1 Bad Problem Getting Worse

    2. [BRIEF IN ACTION] How much time do you spend consuming information?

    3. [BRIEF IN ACTION] Avoid the Interruption Challenge

    4. Lesson 1.2 Chasing the Elusive 600

    5. [BRIEF IN ACTION] Watch Video Conference Meltdown

    6. [BRIEF IN ACTION] What happened to your Elusive 600?

    7. Lesson 1.3 Why We Fall Short of Brevity

    8. [BRIEF IN ACTION] the 7 sins against brevity...eeeks!

    9. Congrats! Take a break.

    1. Lesson 2.1 Headlining

    2. [BRIEF REVIEW] 5 Tips for Headlines

    3. [BRIEF IN ACTION] Collect five headlines from a newspaper, online publications or even emails in your inbox.

    4. [BRIEF IN ACTION] Create a headline

    5. Lesson 2.2 BRIEF Mapping

    6. [TOOL] Download the BRIEF Map

    7. [BRIEF IN ACTION] Map out a movie exercise

    8. [BRIEF IN ACTION] Map out an update to your boss or colleague and deliver

    9. [BRIEF IN ACTION] How did it go?

    10. Lesson 2.3 Narrative Mapping

    11. [TOOL] Download Narrative Map

    12. [BRIEF IN ACTION] Map out Charley's idea using a Narrative Map

    13. [BRIEF IN ACTION] Map out your artifact using a Narrative Map

    14. [BRIEF IN ACTION] How did it go?

    15. Lesson 2.4 Trimming

    16. [BRIEF IN ACTION] Add detail to the update to your boss

    1. Welcome! Let's put the fundamentals to work!

    2. Emails: Short Video

    3. Presentations: Pre-recorded Webinar

    4. Conversations: Pre-recorded Webinar

About this course

  • $875.00
  • 37 lessons
  • 1.5 hours of video content