Course Intro and Logistics

READ: NOISE, Chapters 1-2 (10 mins)

LISTEN: "Just Saying" Ep. 4 (10 mins)

READ: BRIEF, Chapters 1-2 (10 mins)

LISTEN: "Just Saying" Ep. 65 (12 mins)

The Standard

RESOURCE: The Standard: A BRIEF Guidebook

RESOLVE: Set a Goal (5 mins)

Lesson 1.1 Bad Problem Getting Worse

[BRIEF IN ACTION] How much time do you spend consuming information?

[BRIEF IN ACTION] Avoid the Interruption Challenge

Lesson 1.2 Chasing the Elusive 600

[BRIEF IN ACTION] Watch Video Conference Meltdown

[BRIEF IN ACTION] What happened to your Elusive 600?

Lesson 1.3 Why We Fall Short of Brevity

[BRIEF IN ACTION] the 7 sins against brevity...eeeks!

Congrats! Take a break.

Lesson 2.1 Headlining

[BRIEF REVIEW] 5 Tips for Headlines

[BRIEF IN ACTION] Collect five headlines from a newspaper, online publications or even emails in your inbox.

[BRIEF IN ACTION] Create a headline

Lesson 2.2 BRIEF Mapping

[TOOL] Download the BRIEF Map

[BRIEF IN ACTION] Map out a movie exercise

[BRIEF IN ACTION] Map out an update to your boss or colleague and deliver

[BRIEF IN ACTION] How did it go?

Lesson 2.3 Narrative Mapping

[TOOL] Download Narrative Map

[BRIEF IN ACTION] Map out Charley's idea using a Narrative Map

[BRIEF IN ACTION] Map out your artifact using a Narrative Map

[BRIEF IN ACTION] How did it go?

Lesson 2.4 Trimming

[BRIEF IN ACTION] Add detail to the update to your boss

Welcome! Let's put the fundamentals to work!

Emails: Short Video

Presentations: Pre-recorded Webinar

Conversations: Pre-recorded Webinar